Liaising and building solid working relationships with internal and external resources, I researched, developed, designed and implemented a brand refresh.  From building a solid foundation, by researching competitors', market position, leaders, current and future trends, SWOT analysis. To developing a vision, a key set of values and a mission, I have ensured Kukri's values and vision, differentiate the sportswear provider from its competitors.  

From building a solid foundation, I ensured all project plans were aligned with Kukri's values, vision and within budget. From research, creating and directing photoshoots, to innovational videos, we promoted bespoke product ranges across all business sectors. Driving consistency across digital channels.

I also worked on developing and designing sales material, bespoke brochures, signage, presentations, newsletters and brand guidelines on a global basis. Increasing maximum impact with every customer-facing opportunity.

Aligned with Kukri's new core values and vision, a corporate platform was developed,  over 400 documents were rebranded and implemented across all departments and subsidiaries. From letterheads, compliment slips, cover pages, business cards, invoices, order confirmation, purchase ledger forms and email signatures. I ensured consistency across all correspondence, reflecting Kukri as a highly professional brand.

Viv truly exceeded all expectations and delivered a dynamic, eye-catching brand refresh that captures all the values we wished to portray.  

Danielle Jordan-Taft  ·  International Sales Director