Hong Kong 7s Merchandise & Marketing Delivery
Recognised as the world’s leading event of its kind and a major annual sporting fixture in Asia, the Hong Kong 7s also featured official merchandise supplied by us.
Strong relationships and clear communication ensured all deadlines were met — delivering stadium signage, retail point-of-sale materials, product photography, digital graphics, incentives, press releases, and sales communications.
Collaborating with international partners to annually drive cost-effective campaigns, product launches and customer activation points, I increased engagement across retail outlets, online shops, and social media, whilst managing budgets, liaising with resources and empowering relations across key partnerships.
The promotional video was also a key factor in promoting the merchandise range and the final product was successfully produced for a budget of £3500, increasing product value with an association, through the elite players wearing the new range.
All attacks were aligned with Kukri's values and vision, strengthening the position within the market, as the leaders in bespoke sportswear.
Viv constantly amazes, delights and impresses me, with her ability to adapt ideas and in some cases, unrealistic expectations into a user-friendly experience across this prestigious event.
Richard Cooke · General Manager, Hong Kong