Product innovation
My main objective was to increase the perceived value of Kukri Sports product and services within its market.
The more valuable the brand is perceived to be, the more customers will pay for its offerings. With a back catalog of dated visuals, cluttered material, irrelevant information and misplaced imagery, products were perceived as low quality.
Working sales, marketing and product development teams, I produced a series of punchy, inspiring and motivational videos, editorials, signage, adverts, graphical assets and photographic shoots.
A full range of digital material for internal resources to send to prospects and existing customers. From digital slow mow footage, with key messages of product innovation, to the product design team talking about innovation.
These were short and punchy, engaging, inspiring and informative bringing Kukri's key messages to life, adding personality while increasing engagement. It also gave Kukri a chance to showcase their brightest individuals. Rather than saying they have the best people, we showed it, demonstrating professional services’ strengths.
The product design team take us on a journey, talking us through their best pieces, combinations, features, fabrics, movements, product development, uniqueness and overall style.
Personality
They are motivated individuals who love a challenge. They never settle for anything less than their best and always want more. They are hard working and put all that they have into everything they do. They have heart and they know how to work well in a team. Sport is number one in their life, alongside their teammates. They push themselves to be the best in everything that they do, with no limitations when playing.
Viv is one of the most talented designers I have ever worked with.
Mark Marsden · Kukri Sports