Enhancing Kukri Sports Brand Perception
To boost the perceived value of Kukri Sports, I collaborated with sales, marketing, and product teams to replace outdated, cluttered visuals with bold, inspiring content. This included videos, editorials, signage, adverts, graphics, and photoshoots—elevating brand image and customer appeal.
A full range of digital material for internal resources to send to prospects and existing customers. From digital slow mow footage, with key messages of product innovation, to the product design team talking about innovation.
These were short and punchy, engaging, inspiring and informative bringing Kukri's key messages to life, adding personality while increasing engagement. It also gave Kukri a chance to showcase their brightest individuals. Rather than saying they have the best people, we showed it, demonstrating professional services’ strengths.
The product design team take us on a journey, talking us through their best pieces, combinations, features, fabrics, movements, product development, uniqueness and overall style.
Personality
They are motivated individuals who love a challenge. They never settle for anything less than their best and always want more. They are hard working and put all that they have into everything they do. They have heart and they know how to work well in a team. Sport is number one in their life, alongside their teammates. They push themselves to be the best in everything that they do, with no limitations when playing.
Viv is one of the most talented designers I have ever worked with.
Mark Marsden · Kukri Sports