Lancashire Cricket Club
Liaising with Lancashire County Cricket Club I developed graphical materials across multiple platforms. With the aim to increase footfall within Emirates Old Trafford Megastore. Ensuring all customer facing promotional material was consistent with the brand and of a high standard.
Combined with a series of in-store player appearances (NatWest T20 Blast) ensuring players showcased the new range while engaging with fans. Driving incentives, teaser campaigns across digital, print and match day channels, I successfully launched LCCC new product range, leading to increased footfall, product value, and engagement.
From bespoke newsletters, social media, player appearances, photo shoots, retail and stadium signage, pre-orders, publications, partnership days, indoor training facilities, signed merchandise, match day tickets and digital screens. I continuously created maxim impact while increasing LCC customer reach.
Viv's knowledge, skill set, and creativity are so inspiring, she truly had a major commercial impact on our business.
Sarah McManus · Marketing Executive