LCCC Megastore Product Launch & Promotional Campaign
Collaborating with Lancashire County Cricket Club, I created branded promotional materials across digital, print, and matchday channels to boost footfall at the Emirates Old Trafford Megastore. I supported the launch of LCCC’s new product range through teaser campaigns and in-store player appearances (NatWest T20 Blast), driving engagement, sales, and customer traffic.
From bespoke newsletters, social media, player appearances, photo shoots, retail and stadium signage, pre-orders, publications, partnership days, indoor training facilities, signed merchandise, match day tickets and digital screens. I continuously created maxim impact while increasing LCC customer reach.
Viv's knowledge, skill set, and creativity are so inspiring, she truly had a major commercial impact on our business.
Sarah McManus · Marketing Executive