Schools wear
Kukri Sports have strong partnerships with highly established independent schools, both in the UK and internationally. Supplying bespoke kit for their wide sports offering establishes the sportswear brand as a market leader.
As Creative Manager, one of my objectives was to promote the brand's offerings to entice prospect partnerships, increase value while nurturing existing partnerships. Working with resources I developed, created and implemented a plan of attack, aligned to the brand's values and vision.
Working to a budget of £3,000, my vision was to produce a catalog of bespoke imagery, which not only portrays Kukri's values but highlights the diversity and the quality of its products. The location, models, and kit were extremely important in setting an elite, classical, inspirational lifestyle shoot.
Nurturing partnerships was also a key factor, from 'School of the Month' nominations across social media to monthly editorials within Independent Education Today publications, reaching 30K Directors of Sport. With engaging articles featuring Kukri's elite partnerships, Millfield, Denstone, Dulwich and AKS Grammar.
We achieved a cost-effective campaign which increased engagement across digital and print channels, whilst liaising with resources and empowering relations across key partnerships.
Viv exceeds all of our expectations.
James Oakes · National Account Manger GB and Europe