Independent Schools Campaign – Kukri Sports
Kukri Sports partners with leading independent schools in the UK and abroad, supplying bespoke kit across a wide range of sports and reinforcing its position as a market leader.
As Creative Manager, I developed and executed a strategy to attract new partnerships and strengthen existing ones—delivering campaigns aligned with the brand’s vision and values to elevate perception and engagement.
Working to a budget of £3,000, my vision was to produce a catalog of bespoke imagery, which not only portrays Kukri's values but highlights the diversity and the quality of its products. The location, models, and kit were extremely important in setting an elite, classical, inspirational lifestyle shoot.
Nurturing partnerships was also a key factor, from 'School of the Month' nominations across social media to monthly editorials within Independent Education Today publications, reaching 30K Directors of Sport. With engaging articles featuring Kukri's elite partnerships, Millfield, Denstone, Dulwich and AKS Grammar.
We achieved a cost-effective campaign which increased engagement across digital and print channels, whilst liaising with resources and empowering relations across key partnerships.
Viv exceeds all of our expectations.
James Oakes · National Account Manger GB and Europe