Viv Ettenfield
4.jpg

Preston North End

For over 10 years, I worked as the Senior and Freelance Designer building a solid foundation for the brand, creating consistency across all channels, with unrivalled graphics across digital and printed material. We refreshed the brand each year, whilst continuously strategising with internal and external resources.

 

Preston North End FC – Modern Design for a Historic Club

Over a decade-long rebrand, I helped modernise Preston North End’s visual identity while staying true to its rich football heritage.

As a graphic designer, I led the design of high-impact brochures, commercial marketing materials, and digital assets that elevated the club’s presence across both social and commercial platforms. Through consistent, strategic design, I helped reposition PNE as a more contemporary, audience-focused brand—engaging fans and sponsors alike.

 
 
 
 

Sir Tom Finney Testimonial Programme

A true piece of history, involving many great players, including Bill Shankly and Andy Beattie plus, of course, the greatest of them all Sir Tom Finney.  I was honoured to have known such a great man, and it was with great pride I designed his match day testimonial programme.

 
 
 
 

Season tickets  

From concept, design to print I worked in partnership with internal and external resources to develop and implement a series of unrivalled campaigns. Ensuring increased brand value, by driving consistent dynamic visuals across seasonal campaigns.

 
 
 
 

The Matchday Programme

Winning numerous awards, the pressure was always on to design an unrivalled match day programme. Developing inspirational layouts, brand guidelines and assisting with fresh content, ensured consistency and engagement across every edition. 

 
 
 

The designer on Preston North End's multi-award winning match programme. Viv always goes above and beyond, my go-to-girl whenever I wanted something spectacular creating.

Matthew Morris  ·  Media Manager