International Netball Federation
The International Netball Federation (INF), is the worldwide governing body for Netball. Responsible for world rankings, maintaining the rules for netball and organising the Netball World Cup.
INF publication draws in both elite athletes and audiences, but due to overloaded content, little space for imagery, inconsistency, and hidden key messages the publication did not reflect the federation’s ethos and style.
Working in perfect partnership with editor Nikki Richardson, I developed and maintained consistency across informative editorials, inserts, and advertisements. Ensuring each publication was aligned with the federations core values, vision and their strategic priorities, excellence, thrilling and empowering.
We produced a vibrant, dynamic and engaging publication.
Viv is always accessible, is easy to work with, and listens intently to your ideas. It was paramount to us that we project our commitment to excellence in the design and layout. We cannot express strongly enough how proud we are of our publication and new business relationship with VE Designs.
Nikki Richardson · Editor