Tootsie’s Ice Cream – From Homemade to Household Name

Tootsie’s is a handcrafted ice cream and dessert brand with heart and serious flavour. While their homemade recipes were already beloved locally, the business needed a brand identity that matched its quality and ambition.

As a freelance graphic designer, I developed a bold, cohesive visual identity that helped elevate Tootsie’s from a family-run favourite to a nationally recognised brand, now stocked in outlets across the UK.

A sweet success story that proves how thoughtful branding and strategic design can turn passion into a nationwide presence.